My Resumé

Objectives: Seeking employment opportunities in communications - primarily public relations or marketing communications - with the goal to expand my skill set and explore new avenues in communication.

Experience

United healthCARE aug 2022 - present

marketing communications Specialist, Customization lead

At United Healthcare, I was a key stakeholder in many direct mail, email, and social media campaigns that gave vital healthcare information to retirees and their caregivers. During my time with UHC, my role expanded from Customization Specialist to general Marketing Specialist and Customization Lead. Much of my work involved customization opportunities for co-branded content, incorporating live data, and proofreading and verifying data importation.

Impact:

• Played a key role in the implementation of a new production tool - MessagePoint

• Owned the customization process and expanded its capacity from 2 clients to 21 clients over my first year with the company

• Adjusted processes and training materials to ensure the success of new members on a growing, dynamic team of marketers

• Maintained and improved reporting standards for big-picture planning and tracking the success of our processes and vendor relations

UPWORK JAN 2020 - PRESENT

Freelance Content Creation

I use UpWork to find freelance content creation opportunities to keep myself exploring and creating. I offer content creation for marketing, public relations, and journalistic projects, and I am actively searching for more experience in design using Adobe CC and similar programs.

IMPACT:

• Tested and reviewed hair, makeup, and skincare product samples in pre-consumer stages

• Provided high-quality photo packages for various health, beauty, and household products

• Wrote product descriptions and titles describing hundreds of clothing items for Mai Soli Online to increase their product sales (website not yet published)

• Explored opportunities from clients all over the world, further broadening my perspective of the versatility of communication and content creation

Principal financial group aug 2020 - July 2022

marketing communications coordinator

At Principal Financial Group, I coordinated content from marketers across the country to get it updated, edited, proofread, designed, and approved by compliance. A primary duty is to complete content maintenance updates on various types of media. I used tools including JIRA, Wrike, RedOak, Microsoft Excel, and more to complete these tasks.

Impact:

• Closed communication gap between marketers and approval systems

• Developed personal organizational system to keep track of tickets and requests in an orderly, efficient way

• Supported the Retirement Income Solutions Marketing Communications team and fulfilled the need for additional help with content coordination

Wells fargo home mortgage jan 2020 - March 2020

Business Systems Consultant

At Wells Fargo Home Mortgage, I served as a subject matter expert in Aprimo, a marketing automation platform used by Wells Fargo. I was tasked with solving issues that marketers face with the application via Skype Business and internal Wells Fargo communication methods. I used Microsoft Excel, Microsoft Outlook, Aprimo, and IBM.

Impact:

• Helped solve system issues of over 500 marketers across the country

• Updated and reorganized tip documents to be distributed to hundreds of marketers within Wells Fargo

• Assisted with data entry and analysis for other members of the marketing execution team

Federal Home loan Bank of Des Moines May 2019 - August 2019

Marketing Communications Intern

In my role as the marketing communications intern at the Federal Home Loan Bank of Des Moines, I collaborated with my team to present a detail-oriented, uniform Bank brand across multiple platforms, planned and enacted communications and social media plans and strategies, presented and implemented new marketing ideas and served as a primary content creator for various products and features stories. In addition, I learned to use Marketo, Spinternet, Asana, Meltwater and more to pull our marketing communications plans to the digital age.

Impact:

• Wrote feature articles for seven Strong Communities Award contenders

  • 40,000 page views for SCA related content and 12,000 votes

  • 36% increase in overall website traffic during 5-day voting period

• Created social media plans, increasing Twitter impressions by 75% from start to end of my internship

• Wrote articles and created email in Marketo for a quarterly newsletter, distributed to about 2,600 contacts

ISU College of Engineering Relations Sept. 2017 - Dec. 2018

Communications Specialist Intern

As a public relations intern for the engineering department at Iowa State University, I wrote feature stories about College of Engineering events, alumni, students, faculty and staff. I published articles in periodical newsletters, all online and some printed, and I worked both in-office and freelance to interview subjects and write stories in public relations style.

Iowa State Daily Jan. 2017 - April 2018

Reporter and Photographer

As a reporter for the Iowa State Daily, Iowa State University’s campus, student-led newspaper, I served as the Student Government beat reporter, writing at least one news article per week pertaining to my beat. I attended all Student Government meetings and reported on its events and the results of actions taken. In weekly Iowa State Daily reporter meetings, I proposed story ideas and learned from other student reporters and editors. As a photographer, I acted as a photojournalist for on campus events.

Clear Lake Mirror-Reporter May 2017 - Aug. 2017

Reporting intern

As a reporting intern for the Clear Lake Mirror-Reporter in Clear Lake, Iowa, I wrote human-interest stories about some of Clear Lake’s most interesting characters and businesses. I also covered events and city council meetings, as well as the results of city council motions. In the office, I completed organizational duties, interviewed subjects around town, worked on page layouts for the weekly newspaper, as well as the Clear Lake Resort, a periodical about Clear Lake’s destination events and sights.

Education

I earned a B.A. in Journalism and Mass Communications and Political Science at Iowa State University.

Previously, I attended Hudson High School, graduating in May 2016 with a 3.8 GPA.